Privacy Policy

Introduction

macrotrixa Ltd (Registration Number: C52637) ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website at macrotrixa.pro or use our salon appointment conversion analytics services.

We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and Malta's Data Protection Act. Our registered office is located at Triq il-Karmnu 25, Valletta VLT 4445, Malta.

Data Collection

We collect several types of information from and about users of our website and services. The data we collect includes:

• Personal Information: Name, email address, phone number, business name, and any other information you provide when contacting us or using our services.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Usage Data: Information about how you use our website, products, and services, including pages visited, time spent on pages, and click patterns.
• Communication Data: Records of correspondence when you contact us, including emails, phone calls, and support tickets.
• Analytics Data: Information collected through our salon analytics platform when you use our services as a client.

How We Use Your Information

We use the personal data we collect for various purposes, including to provide and improve our services. Specifically, we use of your data for the following purposes:

• To provide, operate, and maintain our analytics dashboard services
• To respond to your enquiries and provide customer support
• To send you technical notices, updates, security alerts, and administrative messages
• To improve our website and services based on user feedback and usage patterns
• To comply with legal obligations and protect our rights and interests
• To detect, prevent, and address technical issues and security concerns
• To personalise your experience and provide relevant content and recommendations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

• Consent: Where you have given clear consent for us to process your personal data for specific purposes
• Contract: Where processing is necessary for the performance of a contract with you
• Legal Obligation: Where processing is necessary to comply with legal obligations
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your fundamental rights

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties except in the following circumstances:

• With your explicit consent
• To trusted third-party service providers who assist us in operating our website and conducting our business
• When required by law or to protect our rights, property, or safety
• In connection with a business transfer, merger, or acquisition

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Specifically:

• Contact form data and enquiries: 3 years from last contact
• Client service data: Duration of service agreement plus 7 years for tax and legal compliance
• Website analytics data: 26 months (as per Google Analytics default)
• Marketing data: Until you withdraw consent or 3 years of inactivity

Your Rights

Under GDPR, you have several rights regarding your personal data:

• Right of Access: You can request copies of your personal data
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data under certain circumstances
• Right to Restrict Processing: You can request limitation of how we use your data
• Right to Data Portability: You can request transfer of your data to another service
• Right to Object: You can object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: You can withdraw consent at any time where processing is based on consent

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do so, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us using the following details:

• Email: privacy@macrotrixa.pro
• Phone: +356 23472593
• Post: macrotrixa Ltd, Triq il-Karmnu 25, Valletta VLT 4445, Malta

You also have the right to lodge a complaint with the Malta Information and Data Protection Commissioner if you believe we have not handled your personal data in accordance with data protection law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such information promptly.